Day-to-Day Responsibilities
Turn a brief from a brand or marketing team into packaging concepts, mood boards and sketches.
Design the pack's structure and dieline (the flat cutting and folding template) with engineers and converters so it can be made and filled on the line.
Choose materials such as paper and board, plastic, film, glass, metal or foam, balancing protection, cost, look and recyclability.
Create graphics, typography, colour and labels, including legal information such as ingredients and nutrition on food packs.
Prepare print-ready artwork and check proofs with printers and prepress teams so colours and finishes come out right.
Test prototypes for shipping and shelf performance, and track sustainability goals such as using less material or recyclable designs.
Keep export packs compliant with rules in the destination market, such as the EU's packaging regulation.


