Day-to-Day Responsibilities
Set the product vision and goals, and link them to business targets such as sales, retention or seller growth.
Study users and the market through interviews, surveys and app data to find problems worth solving.
Write product requirements and rank features in a backlog so the team knows what to build next.
Work with engineers and designers on timelines, trade-offs and sprint plans.
Coordinate launches with marketing, operations, legal and customer support teams.
Track metrics after release, such as conversion, repeat use and cart completion, and decide what to change.
Explain decisions to leadership and stakeholders when priorities clash or resources are tight.


