YouTube has become so much more than a video-sharing platform. In today's world, it remains an incredibly lucrative career choice for creators all around India and the world. Whether it’s comedy, tech, educational, or lifestyle, YouTubers continue to reshape and create new ideas about how to create and consume content. But still, there is significant contemplation surrounding the question of, "is YouTube a career?" and "Can I make money on YouTube and truly create a future for myself?"
In this blog, we will assess and dissect what exactly a YouTuber is, the longer-term outlook of a YouTuber as a profession, and how you can begin to transition into a YouTube career in India. Whether you’re a student, fresher, or passionate creative about video content, these 10 steps will help you to become a YouTuber. Confused about choosing the right career then the best way to vanquish your doubts is to take a psychometric test or even talk with expert counsellors.
What is a YouTuber?
A YouTuber is someone who makes content to be uploaded onto YouTube. This can be anything from educational and tutorial videos, to reviews, vlogs, and entertainment. It is a profession rather than a hobby or pastime. YouTubers earn money from ads on their videos, sponsorships, membership services, and many other methods!
As the world becomes more digital, the demand for YouTube careers continues to grow. In India, there are many creators earning lakhs a month for executing a role they are passionate about and love! Career in youtube and social media is growing with the developing intelligence, in recent times non-traditional courses are more in demand with great salaries.
When Was YouTube Launched in India?
YouTube launched in 2005 as a global platform and made its official debut in India in 2008. Since then, its growth has been astronomical. As the number of smartphone users and the availability of data have increased, YouTube has become the destination for learning, fun and inspiration.
Is YouTube a Good Career?
Yes, for many YouTubers it is a good career, but it requires consistent, quality content creation and patience. Successful YouTube creators learn skills like video editing, engaging with their audience, and understanding platform algorithms. YouTube is just like starting any business, you have to plan and work.
There is a great future for YouTube creators, especially in India, as there is an ongoing rise of regional and Hindi content. With all the digital marketing and influencer culture growth, there are now plenty of monetization options for YouTubers.
10 Steps to Become a YouTuber in India
Let's break your path to becoming a YouTuber in India into ten, easy to complete and actionable steps:
1. Choose a Niche
The first step of becoming a YouTuber is to pick a niche that fits with your interests and knowledge. In India the hottest niches are:
- Technology reviews
- Educational tutorials
- Gaming
- Beauty and makeup
- Cooking and food
- Vlogs and lifestyle
- Comedy sketches
- Tutorials such as mehandi artist
Just check what your niche represents a target audience and has possibilities for growth.
2. Set Up a Channel.
Visit YouTube and create your channel! Make sure you pick a professional name and logo. The clearer the channel name, the better your branding and discoverability. Make sure to also optimize your 'about' section for relevant keywords like "what is a YouTuber" and "YouTube Careers."
3. Learn Basic Editing and SEO.
To ensure your video content stands out, you need to make it engaging! You also want to ensure you are properly using editing software. Here are a few examples of beginner- friendly editing software:
- InShot
- CapCut
- Filmora
- Adobe Premiere Rush
You should also take the time to understand YouTube SEO. You can use titles, tags, and descriptions to help your video show higher on Youtube. Work in keywords like "how to be a Youtuber," "YouTube jobs for freshers," and "YouTube Careers in India."
4. Take a YouTube Course in Hindi
If you are just starting on YouTube, you may want to consider enrolling in a YouTube course in Hindi. A YouTube course will help you learn how to get started with video creation, get audience retention, monetising your YouTube channel, and planning your content.
Some popular platforms that offer these courses are:
- Unacademy
- Udemy
- Skillshare
- Google's free YouTube Creator Academy
Taking the course in your native language makes it easier to learn, and feel more relatable as well.
5. Know Targeted Monetisation.
YouTube allows you to make money from ad revenue through:
- Google AdSense
- Brand sponsorships
- Affiliate marketing
- Channel Memberships
- Super Chats on live streams
In order to be monetised on YouTube you can either have 1,000 Subscribers and 4,000 watch hours in the last 12 months.
6. Maintain Consistency
Post videos more frequently, at least every week. A content calendar can help keep you organized. Establishing a consistent presence not only builds trust with your audience but helps you show up more frequently in a number of algorithmic searches.
7. Promotion through Social Media
Be sure to promote your videos through cross promotion on Instagram, Facebook, and Twitter. Join appropriate communities and forums for your content type to get your content out there and receive constructive feedback.
8. Analytics Analysis
YouTube Studio has some amazing analytics that will give you insight for all your videos and how they are doing in watch time, demographics, and retention. Use these analytics to reduce hours spent on producing unnecessary content that doesn't work for your audience.
9. Collaborate with Other YouTubers
Collaborating is essential to growing your channel. By collaborating with other creators, you will give your work exposure in front of an audience that is new to you. The true beauty in collaboration is that you establish relationships and build community which ultimately leads to networking and enhancing the quality of the content you produce.
10. Apply for YouTube jobs or internships
If you are interested in exploring the corporate side, check job listings for YouTube India jobs or YouTube India careers. Regularly, Google Careers posts openings for freshers, interns, and experienced professionals about content strategy, marketing, and analytics.
For beginners, there are certainly options for YouTube jobs for freshers, where entry-level creators or enthusiasts can find opportunities in video editing, content moderation, or campaigning management.
