Day-to-Day Responsibilities
Define the product vision and strategy for a biotech product or product line, based on science, market and customer needs
Research the market, competitors, customers and clinicians to decide which features, uses or markets to pursue
Build and maintain the product roadmap, setting priorities with scientists, engineers and clinicians
Translate lab and clinical data into product requirements and business cases
Work with regulatory, quality and manufacturing teams on approvals, compliance and scale-up
Plan product launches with sales, marketing and medical teams, and track performance after launch
Recommend when to continue, change or stop a product, based on data, cost and market evidence


