Day-to-Day Responsibilities
Track runway shows, fashion weeks and street style to spot emerging looks.
Research colour palettes and how they shift across seasons and regions.
Study fabric and material developments, including sustainable and new textiles.
Analyse sales data, search trends and social media to see what consumers are buying.
Build mood boards, trend books and seasonal forecast reports.
Present findings to designers, buyers and merchandisers, and explain the reasoning behind each prediction.
Work with design and buying teams to turn trends into collection briefs, and review how past predictions performed.


