Day-to-Day Responsibilities
Pitching story ideas to editors based on runway shows, collections, trends and industry news.
Researching designers, brands, fabrics and trends, and checking facts before filing.
Attending fashion weeks, product launches, photo shoots and press events, and interviewing designers, stylists and industry people.
Writing news items, reviews, features, explainers and captions to a set house style and deadline.
Working with photographers, stylists and designers on shoots and visuals for stories.
Optimising online articles for search and social platforms, and tracking how stories perform.
Keeping a clip portfolio and following ethical standards on sponsored content and conflicts of interest.


