Day-to-Day Responsibilities
Read client or team briefs and clarify the goal, audience, message and deadline before starting work.
Sketch concepts and build layouts for logos, posters, brochures, social media posts, packaging and presentations.
Choose colours, fonts, images and layouts that suit the brand and the medium.
Use software such as Adobe Photoshop, Illustrator and InDesign, or Figma and Canva for digital work.
Present drafts to art directors or clients, take feedback and make revisions.
Prepare final files for print or screen, checking resolution, colour settings and sizes for each platform.
Build and maintain a portfolio of finished work, which is how most new designers get hired.


