Day-to-Day Responsibilities
Discuss the brief with the brand, designer, art director or editor, covering the look, mood, colour palette and where the images will be used.
Plan the shoot: mood boards, locations, props, wardrobe, and booking models, stylists and make-up artists.
Set up lighting and camera, direct models on posing and expression, and capture both the overall look and fine fabric detail.
Work on set with stylists, make-up artists and assistants, and keep the shoot on schedule.
Review and select the strongest frames, then edit and retouch them in software such as Adobe Lightroom and Photoshop.
Deliver images in the sizes and formats needed for print, websites and social media, and meet client deadlines.
Maintain a portfolio and an online presence to attract new clients and show your style.


