Day-to-Day Responsibilities
Track how players move through a game, from install to first purchase to repeat spending, using funnel and cohort analysis.
Analyse spending patterns across player groups such as new players, casual players and high-spending players.
Design and read A/B tests on prices, bundles, offers, reward timers and ad placements.
Work with game designers and economists to keep the in-game economy balanced, so that rewards and purchases stay fair and engaging.
Monitor the live performance of ads, offers and in-app purchases, and flag problems such as sudden drop-offs or unusual spending.
Build dashboards and reports using SQL and visualisation tools, and present findings to product, marketing and leadership teams.
Keep an eye on player wellbeing and regulatory concerns, such as spending limits for young players and loot box rules in some markets.
