Day-to-Day Responsibilities
Reads the client brief, such as the names, wording, script and style needed for an invitation, logo or sign.
Sketches layouts and letter forms on paper, testing spacing, slant and weight before the final piece.
Writes the final work by hand with pointed pens, nibs, brushes or markers, on paper, card, fabric or walls.
Digitises or vectorises approved lettering in design software so it can be printed, embroidered or cut for signage.
Adjusts letterforms for legibility and balance, especially when text must work at very small or very large sizes.
Manages timelines, quotes and revisions, and delivers originals or final files to clients.
Builds a portfolio on social media and at exhibitions to attract new commissions.


