Day-to-Day Responsibilities
Select typefaces for a project based on the brand, audience, reading context and medium.
Set type by adjusting kerning, tracking, leading and line length so text reads smoothly.
Build typographic hierarchy for headings, body text, captions and labels across pages or screens.
Create custom lettering or logotypes for brands, campaigns and packaging.
Check legibility at different sizes, in print and on screen, and fix problems before files go to print or the web.
Work with art directors, copywriters and developers so type stays consistent across a campaign or product.
Prepare final files and check the licence terms of every font used, including rules on embedding and commercial use.


