Day-to-Day Responsibilities
Plan window, floor and mannequin displays that follow the brand's seasonal theme and campaign calendar.
Decide product grouping, colour stories and store layouts so that key items get maximum visibility.
Build, dress and maintain displays, props, signage and graphics with the store team.
Coordinate with buyers, marketing and store managers on new collection launches and promotions.
Brief and train store staff on setting up and maintaining displays to brand standards.
Visit stores to check displays, photograph them and track which setups are working.
Manage display budgets, vendors and materials, and keep work within timelines.
