Day-to-Day Responsibilities
Meet clients and project teams to understand a building's purpose, its users and its brand.
Plan wayfinding by mapping routes and deciding where signs go and what each sign should say.
Design signage, typography, pictograms and colour systems that stay legible from a distance and in changing light.
Create murals, large-format graphics and décor for lobbies, corridors, facades and outdoor walls.
Prepare visual identity guidelines so that a brand looks consistent across offices, branches or terminals.
Make scale drawings, mock-ups and material specifications for fabricators, and check the fitting on site.
Coordinate with architects, interior designers, engineers and printers while managing budgets and timelines.


