MBA in Marketing
An MBA in Marketing is a postgraduate degree that focuses on developing advanced skills in marketing strategy, brand management, and consumer behavior.
Key Subjects include
- Core Marketing: Marketing management, market research, consumer behavior, and branding.
- Modern Marketing: Social media marketing, and data analytics.
- Business Fundamentals: Finance, operations and strategic management.
MBA in Digital Marketing
An MBA in Digital Marketing is a specialized degree that combines traditional business principles with a focus on online marketing, covering areas like SEO, social media, content creation and data analytics to help businesses grow in the digital landscape.
Core Topics Include
- Email Marketing
- Search Engine Optimization and Search Engine Marketing
- Content Marketing
- Social Media Marketing
- E-Commerce Strategies
- Web and Digital Analytics
- Digital Advertising (PPC)
MBA Courses and Specializations
A MBA will have a variety of specializations to choose from including ones like Finance, Marketing, and Human Resources among others as well as exotic choices like Business Analytics, Healthcare Management and International Business.
- An MBA in marketing may offer courses such as marketing management and consumer behavior within its core curriculum
- MBA in digital marketing is typically focused on strategies you’ll leverage online, like SEO, social media and content marketing.
- The specializations have many of the same core business courses (accounting, finance, strategic management), but differ in terms of specific marketing tracks – with integrated marketing degrees available at both institutions.
MBA in Marketing vs Digital Marketing
| Feature | MBA in Marketing | MBA in Digital Marketing |
|---|---|---|
| Focus | Broad marketing, covering both traditional and digital channels. | Online and technology driven marketing strategies. |
| Key subjects | Marketing management, consumer behavior, branding, market research, sales, and strategy. | Search Engine Optimization (SEO), social media marketing, content marketing, email marketing, and digital advertising. |
| Tools and technology | May cover basic analytic tools. | Focuses on hands-on experience with industry-standard digital tools like Google Analytics and SEO software. |
| Best suited for | Students who want a comprehensive understanding of all marketing and strategic decision making. | Students who are passionate about the online world, technology, and data-driven tactics. |
| Career paths | Brand manager, product manager, sales manager, marketing manager. | Digital Marketing Manager, Social Media Strategist, SEO Specialist, Content Marketing Manager, Digital Advertising Manager. |
| Skill set | Strategic planning, market analysis, brand management, and overall business acumen. | Data analysis, online campaign management, SEO, and digital channel optimization. |
MBA Jobs and Salary
MBA in Marketing
| Job title | Average Salary |
|---|---|
| Marketing manager | ₹8–15 LPA |
| Brand manager | ₹8–15 LPA |
| Sales manager | ₹5–12 LPA |
| Marketing coordinator | ₹2.64 LPA (National Average) |
MBA in Digital Marketing
| Job title | Average salary |
|---|---|
| Digital marketing manager | ₹8–15 LPA |
| Seo specialist | ₹2.5–4 LPA |
| Content marketing manager | ₹6–10 LPA |
| Social media manager | ₹5–8 LPA |
| PPC analyst | ₹3–6 LPA |
MBA Admissions
If you want to pursue an MBA in either Marketing or Digital Marketing, you need to fulfill a few criteria such as a graduation degree and good grades with a top management qualification (CAT/XAT/CMAT, etc.) along with group discussion and personal interviews.
Process
- A bachelor's degree from a recognized university with minimum 50% of marks.
- Some programs require work experience.
- Take common entrance exams
- University specific exams
- Apply to the university or college you are interested in.
- Get shortlisted
- Attend selection rounds
- Receive the final admission offer
University and Fess
Fees for government colleges and IIMs can range from approximately INR 2 lakhs to INR 25 lakhs, while private institutions often have higher fees, ranging from INR 8 lakhs to over INR 30 lakhs.
| University/college | Approximate fess |
|---|---|
| Amity University (online) | INR 1,79,000 (approx.) |
| SRM Institute of Science and Technology | ₹4.6 Lakhs (first year) |
| MIT World Peace University | ₹5 Lakhs (first year) |
| Distance/online MBA | INR 1 Lakhs to ₹4 Lakhs (approx.) |
| Indian Institute of Management (IIM), Ahmedabad | ₹4,54,000 (approximate fee) |
| FMS Delhi | ₹2,00,000 (total program) |
| Indian School of Business (ISB), Hyderabad | ₹9,05,000 (approximate fee) |
| IIM Kozhikode | ₹5,10,000 (approximate fee) |
MBA Placements
MBA in Marketing
MBA in marketing placements offer diverse career paths in sectors like FMCG, tech, and e-commerce, with roles such as Marketing Manager, Brand Manager, and Product Manager.
Salary and Package
| Level | Package |
|---|---|
| Average entry-level salary | Around ₹6 LPA for fresh graduates. |
| Top-tier average package | Can reach ₹20 LPA at top colleges. |
| Highest potential package | Salaries can reach up to ₹30 LPA and higher in some cases. |
| Average package example | An average placement of ₹11.5 LPA has been reported, with the highest at ₹28.60 LPA at a specific institution. |
MBA in Digital Marketing
MBA in Digital Marketing placements have good scope for employment because it a rising area with an average CTC between 8 and 15 LPA ( depending upon level) at the mid-level positions twice as much at senior position. Placement assistance, with résumé crafting, mock interviews and employer connections are offered as well, and graduates could land gigs as a Digital Marketing Manager, an SEO Manager or Social Media Strategist or Content Strategist.
FAQ'S
Q1. Which is better: an MBA in digital marketing or MBA in marketing?
Ans. An MBA in Marketing covers a general view of marketing, covering all types of marketing including traditional and digital which work well for generalists positions such as Brand Manager or Product Manager. An MBA in Digital Marketing is more specific, focusing mostly on online strategies, platforms, and analytics – an asset for careers related to e-commerce, tech or companies whose business model revolves around the web. Your career goals dictate which is a better fit.
Q2. Should I do an MBA or a course in digital marketing?
Ans. Opt for a digital marketing course if you want to rapidly acquire focused practical skills for an entry-level or expert role, and have a small amount of time and resources. If your direct interest is broader business knowledge, strategic leadership and eventually to rise through the ranks of management you should consider an MBA.
Q3. Which is the best choice, MSC in digital marketing or MBA?
Ans. The right pick between an MSc in Digital Marketing and an MBA is based on what you want to achieve with your career: go for the MSc in Digital marketing if you are eager to specialize deeply into online marketing roles – like SEO or social media manager, and go for the MBA if you crave for broader business knowledge that would open doors at higher levels – such as a Chief Marketing Officer (CMO).
Q4. What is an MBA in Digital Marketing?
Ans. An MBA in Digital Marketing is a specialized degree that combines traditional business principles with a focus on online marketing, covering areas like SEO, social media, content creation and data analytics to help businesses grow in the digital landscape.